Potato chips are more than just a snack—they’re a universal comfort food that transcends age and culture. But have you ever wondered what goes into creating that perfect crunch? Behind every crispy bite lies a meticulous process that transforms simple potatoes into...

Fryums have been more than just a crunchy snack—they’ve been a part of our memories. From the days when mothers would sun-dry colorful fryums on rooftops to today’s ready-to-eat versions found on store shelves, fryums have evolved beautifully while keeping their...

Crispy Delights: Why Fryums Are the Ultimate Anytime Snack Fryums—those colorful, crunchy, and irresistibly light snacks—have been a staple in Indian homes for generations. Whether it’s tea time, a movie night, or a festive gathering, fryums add that much-needed...

Ever wondered what makes snacks like Kurkure so crunchy, flavorful, and irresistible? The secret lies in the science of extrusion — a process that has revolutionized how modern snacks are made. Today’s consumers demand variety, innovation, and quality, and extruded...

In today’s fast-paced world, people are constantly looking for quick, tasty, and satisfying snack options. Extruded snacks have taken the snack industry by storm, offering a perfect blend of flavor, crunch, and convenience. Whether it’s a tea-time treat, a movie-night...

Retailers Launching In-House Food Brands: A Global Movement In recent years, the food and retail industries have witnessed a dramatic shift as more retailers move beyond traditional distribution roles to launch in-house food brands. What once was the domain of large...

Why Puff-Style Extruded Products Appeal to Gen Z The snacking habits of younger generations are reshaping the food industry, with Gen Z leading the way. Unlike previous generations, Gen Z consumers are adventurous, health-conscious, and highly brand-aware. One product...

The Untapped Potential of Pellet-Based Crunchies in Exports The global snack industry is evolving rapidly, with demand for innovative, affordable, and convenient products on the rise. Among the many categories gaining attention, pellet-based crunchies stand out as a...

The Rise of Third-Party Food Production in India India’s food industry has been undergoing a massive transformation over the past decade, driven by changing consumer preferences, globalization, and the demand for quality and affordability. One of the most impactful...

The Secret Behind Premium Crunch in Branded Potato Snacks Potato snacks have become an integral part of India’s fast-growing packaged food industry. Whether it’s chips, wafers, or flavored crisps, consumers today are not just looking for taste but also the perfect...