Entering a new market is one of the biggest growth milestones for any food or snack brand. Whether it’s expanding into a new region within India or stepping into international markets, the challenges are many—production scalability, regulatory compliance, packaging...

Impulse buying is one of the most powerful forces in the snack food industry, and nowhere is it more visible than in convenience stores. Small in size but big in impact, convenience stores have become prime locations for unplanned snack purchases. From late-night...

Potato snacks have come a long way from being a simple salted indulgence to becoming one of the most innovative and dynamic segments of the global snack industry. What was once limited to plain, lightly salted chips has now evolved into a vibrant universe of bold...

Traditional namkeen has always been an inseparable part of Indian snacking culture. From evening tea-time to festive celebrations, namkeen holds an emotional and cultural value that few snack categories can match. However, in today’s competitive and visually driven...

For generations, Indian snacks have carried a certain quiet magic—an alchemy of spice, crunch, aroma, and nostalgia that crosses borders without losing its soul. Today, this magic is no longer limited to Indian homes; it is displayed proudly on global snack shelves,...

For decades, the FMCG world moved like a grand old train—steady, predictable, and heavily dependent on distributors, wholesalers, and large-format retailers. But in the past few years, a new kind of engine has entered the track: Direct-to-Consumer (D2C) startups....

Launching a new food label in today’s fast-moving consumer market isn’t easy. Between rising competition, evolving tastes, and the pressure to innovate quickly, young brands often struggle to scale efficiently. This is where co-manufacturing partnerships come into...

India is a land where taste changes every few kilometres, and the snack industry thrives on this delicious diversity. Among all snack categories, potato-based snacks hold a special place — beloved across age groups, regions, and seasons. But here’s the secret to their...

India's food industry is changing quickly. As consumer preferences evolve and demand for packaged snacks continues to rise, brands — big and small — are rethinking how they produce at scale. At the heart of this shift lies a powerful model: contract-based food...

In today’s fast-paced FMCG landscape, snack brands—both new and established—are seeking cost-effective ways to scale manufacturing without heavy investments in infrastructure. One increasingly popular model is shared snack production units—facilities where multiple...

In the ever-growing digital marketplace, packaging has evolved from being just a protective cover to becoming the first handshake between your brand and the consumer. For snack manufacturers, this shift is even more crucial — because when shoppers buy chips, namkeens,...

The Indian snack industry has witnessed tremendous evolution over the past decade — from traditional namkeens to trendy, ready-to-fry pellets that deliver convenience, taste, and profit. Among all snack categories, pellet-based snacks have carved a unique space for...

The ready-to-eat (RTE) snacks market is growing rapidly, driven by urban lifestyles, convenience-driven consumption, and increasing demand for innovative flavors. However, beyond taste and freshness, packaging has emerged as one of the most powerful differentiators in...

Potato chips are more than just a snack—they’re a universal comfort food that transcends age and culture. But have you ever wondered what goes into creating that perfect crunch? Behind every crispy bite lies a meticulous process that transforms simple potatoes into...

Fryums have been more than just a crunchy snack—they’ve been a part of our memories. From the days when mothers would sun-dry colorful fryums on rooftops to today’s ready-to-eat versions found on store shelves, fryums have evolved beautifully while keeping their...

Crispy Delights: Why Fryums Are the Ultimate Anytime Snack Fryums—those colorful, crunchy, and irresistibly light snacks—have been a staple in Indian homes for generations. Whether it’s tea time, a movie night, or a festive gathering, fryums add that much-needed...

Ever wondered what makes snacks like Kurkure so crunchy, flavorful, and irresistible? The secret lies in the science of extrusion — a process that has revolutionized how modern snacks are made. Today’s consumers demand variety, innovation, and quality, and extruded...

In today’s fast-paced world, people are constantly looking for quick, tasty, and satisfying snack options. Extruded snacks have taken the snack industry by storm, offering a perfect blend of flavor, crunch, and convenience. Whether it’s a tea-time treat, a movie-night...

Retailers Launching In-House Food Brands: A Global Movement In recent years, the food and retail industries have witnessed a dramatic shift as more retailers move beyond traditional distribution roles to launch in-house food brands. What once was the domain of large...

Why Puff-Style Extruded Products Appeal to Gen Z The snacking habits of younger generations are reshaping the food industry, with Gen Z leading the way. Unlike previous generations, Gen Z consumers are adventurous, health-conscious, and highly brand-aware. One product...

The Untapped Potential of Pellet-Based Crunchies in Exports The global snack industry is evolving rapidly, with demand for innovative, affordable, and convenient products on the rise. Among the many categories gaining attention, pellet-based crunchies stand out as a...

The Rise of Third-Party Food Production in India India’s food industry has been undergoing a massive transformation over the past decade, driven by changing consumer preferences, globalization, and the demand for quality and affordability. One of the most impactful...

The Secret Behind Premium Crunch in Branded Potato Snacks Potato snacks have become an integral part of India’s fast-growing packaged food industry. Whether it’s chips, wafers, or flavored crisps, consumers today are not just looking for taste but also the perfect...