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How Regional Tastes Influence Potato-Based Snack Innovation

How Regional Tastes Influence Potato-Based Snack Innovation

India is a land where taste changes every few kilometres, and the snack industry thrives on this delicious diversity. Among all snack categories, potato-based snacks hold a special place — beloved across age groups, regions, and seasons. But here’s the secret to their...
The Economics of Contract-Based Food Production

The Economics of Contract-Based Food Production

India’s food industry is changing quickly. As consumer preferences evolve and demand for packaged snacks continues to rise, brands — big and small — are rethinking how they produce at scale. At the heart of this shift lies a powerful model: contract-based food...
The Hidden Benefits of Shared Snack Production Units

The Hidden Benefits of Shared Snack Production Units

In today’s fast-paced FMCG landscape, snack brands—both new and established—are seeking cost-effective ways to scale manufacturing without heavy investments in infrastructure. One increasingly popular model is shared snack production units—facilities where multiple...
E-commerce Packaging: Winning Consumer Trust in Snacks

E-commerce Packaging: Winning Consumer Trust in Snacks

In the ever-growing digital marketplace, packaging has evolved from being just a protective cover to becoming the first handshake between your brand and the consumer. For snack manufacturers, this shift is even more crucial — because when shoppers buy chips, namkeens,...
Why Pellet Snacks Are a Profitable Seasonal Category

Why Pellet Snacks Are a Profitable Seasonal Category

The Indian snack industry has witnessed tremendous evolution over the past decade — from traditional namkeens to trendy, ready-to-fry pellets that deliver convenience, taste, and profit. Among all snack categories, pellet-based snacks have carved a unique space for...
Premium Packaging Trends in Ready-to-Eat Potato Snacks

Premium Packaging Trends in Ready-to-Eat Potato Snacks

The ready-to-eat (RTE) snacks market is growing rapidly, driven by urban lifestyles, convenience-driven consumption, and increasing demand for innovative flavors. However, beyond taste and freshness, packaging has emerged as one of the most powerful differentiators in...