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How Co-Packing Services Help Brands Enter New Markets

How Co-Packing Services Help Brands Enter New Markets

Entering a new market is one of the biggest growth milestones for any food or snack brand. Whether it’s expanding into a new region within India or stepping into international markets, the challenges are many—production scalability, regulatory compliance, packaging...
How Convenience Stores Drive Impulse Snack Purchases

How Convenience Stores Drive Impulse Snack Purchases

Impulse buying is one of the most powerful forces in the snack food industry, and nowhere is it more visible than in convenience stores. Small in size but big in impact, convenience stores have become prime locations for unplanned snack purchases. From late-night...
How Packaging Design Transforms Traditional Namkeen Sales

How Packaging Design Transforms Traditional Namkeen Sales

Traditional namkeen has always been an inseparable part of Indian snacking culture. From evening tea-time to festive celebrations, namkeen holds an emotional and cultural value that few snack categories can match. However, in today’s competitive and visually driven...
Why Indian Savories Remain Evergreen in Global Snack Shelves

Why Indian Savories Remain Evergreen in Global Snack Shelves

For generations, Indian snacks have carried a certain quiet magic—an alchemy of spice, crunch, aroma, and nostalgia that crosses borders without losing its soul. Today, this magic is no longer limited to Indian homes; it is displayed proudly on global snack shelves,...